See, Zurich

Individual academic project @ University of Leeds (exchange)

Branding & Campaign

Tools: Photoshop, Illustrator, InDesign

Duration: One week

Term:Fall, 2017

SEE World Independent Journalism Award is an annual event and festival that takes place in Zürich, Switzerland. It celebrates and awards those brave and honest hearts behind each and every compelling story.

Besides wealth and prosperity, Zürich is also famous for its beautiful lakes. In the pure spirit of honouring diversity and integrity in media industry, this identity takes form of an eye with wavy curves that reminds audience of water.

For Print

The design of those print campaig material continues the visual element of water. Organic wavy shapes are illustrated to create a sense of fluidity and elegance. The black boxes that contain both the logo and the slogans are made from the shape of exclamation mark, which helps to further reinforce the idea of forceful an responsible media.

Print Advertisement Design

For Web

Besides the continuing approach with the abstract representation of water, a more vibrate color palette is introduced to create a sense of youth for web promotion. The combination of icons and text speaks digital design language, which makes the campaign appear to be more fun and engaging in a digital context.

Web Advertisement Design