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web mockup screen

Design internship: RBC Rewards

4-month Internship @ Royal Bank of Canada


Visual Design, Web Design

Tools: Sketch, Photoshop, Illustrator, InDesign, Sublime

Duration: 16 weeks

Date: Jan, 2018 – May, 2018

During my 4 month in RBC rewards, I offered logical solutions to visual problems relate to our Rewards web product and created marketing materials following RBC brand guideline.


Overview

In my 4 months in RBC Rewards, I optimized the banner production process by updating templates and managing the workflow. I also created banners for brands like Fairmont, Saks, GMC, generated mock ups for our web and mobile products and created screens for mobile app with our UX designer.

This case study explains my work on Rewards Web home page.

Project Brief

We wanted to create a production guideline that documents the visual solution to Homepage Hero Banner with templates to assist it.

Main Steps - Audit

phase 1

Test

phase 2

Ship

phase 3

01. Frame Visual Problem

Working to get an accurate perspective on design’s role in this project by seeking for opportunity areas and understanding constrains.

02. Exam Attempted Solution

Rapidly test out various attempted layout and compositions using existing testing web tool and update measurements for final template as testing repeats.

03. Make Solution Applicable

Document the learning outcomes of this project and turn them into tangible materials that help influence future design practices.

Acknowledgement:

Thanks to Jason Mills for bringing me onboard, and Neelan for your guidance and feedbacks. Thanks to Amanda, Daniel, Jeni and Pasan for your advice and collaboration. Thanks to the Rewards team for a great experience.